Research

Primary Research:

Moodboard

Questionnaire:

1. How old are you?
2. What is your gender?
3. Have you ever played Hide & Seek?
4. Do you enjoy playing Hide & Seek?
5. What other "kids games" do you enjoy playing?
6. Would you/ do you continue to play these "kids games"?
7. How often do you watch YouTube?
8. Other than YouTube, what social media platforms do you find entertainment on?

Questionnaire Results Analysis:

The 

Secondary Research:

What is a Live Production?

Live-streaming, or Live Production, is the "broadcasting of real-time" over the Internet. It can be streamed on a range of social media's such as Twitch, FaceBook, Instagram and YouTube. Live-streaming can be for multiple purposes, such as to educate, entertain or interact with an audience instantly. A live production is usually broadcast on television, this means that shows such as Football and Rugby, mainly just sports, are live productions. Other live productions are the news and even radio shows are live.

What is a Multi-camera Production?

Multi-camera productions are normally live such as game shows and late night television chat shows, however they can also be films, for example, a particular movie set can film multiple shots at one time to capture as much coverage of the same scene as possible from different angles. However,  there is also aspects that could prevent if a production is able to use multi-cameras, this could be because of the location and the availability of space. When using more than one camera on a shoot, you are able to set a time code. This means that when it comes to editing the footage together it is easier as the times on the camera will be similar - for example, if I started filming at 10am, the camera will have a running time code after 10:00:00:00. This time code will also relate to my shot list, which will have the times of when specific scenes and shots where recorded, and I will be able to locate them using the running time code after 10am. 

When would I use multiple camera's in my production? 
As the production is live, it is important that I get as much coverage of the unfolding events as possible, this means that I will need at least 4  cameras or GoPro's to capture multiple peoples prospectives at the same time.

Blumler & Katz' Uses and Gratifications Theory: this is the theory that revolves around why the audience consumes the media that they chose to consume - it also applies to how much media a person consumes in a daily, weekly, monthly or yearly basis. There are five reasons an audience member watches or reads  media texts, these are:

• Entertainment - for example, an audience watches silly cat videos on YouTube because it makes them laugh at the kittens antics meaning that they receive entertainment
• Escapism - most people surround themselves in a personal-bubble as a way to shut out the world for a little while and focus on something ‘unreal’ 
• Social Interaction - speaking to others about a media text you see, sharing your opinion, relaying information count as social information 
• Identification - individuals who have a role model who is famous, for example, may follow their lead or copy their style. Similarly, someone may identify with a fictional character and their back story 
• Education - media texts can relay information on to the target audience which the audience can use as educational input

How does it apply to my idea?

According to Blumler & Katz’ Uses and Gratifications Theory, my audience will receive entertainment, education, escapism and social interaction. My final product aims to educate my target through trail-and-error and entertainment - for example, the participants failing to hide from the seeker will entertain my audience as it will create a rush of adrenaline when wandering if the hider will be able to get away, while also teaching them what not to do whilst under pressure. Secondly, my audience is able to watch the production and relay information, ideas and feelings on to others - this is social interaction. Lastly, I want my production to be a way for my audience to escape, meaning, that I want my audience to feel relaxed and comfortable enough to have a sense of escapism and immersion.

Maslow's Hierarchy of Needs: this theory partly relates to Blumler & Katz' as it mentions the audience's needs, wants and well being when it comes to media and why we consume it. However, the theory itself also covers the audience's every-day needs such as sleep, water and food. The theory itself is a motivational psychology that is made up of five-tiers. The most basic and immediate needs are at the bottom, and the most desired for satisfaction needs are at the top (these don't necessarily need to be fulfilled).

Target Demographic:

My target audience is mainly males between the age 12 and 20. Specifically:

Age: 12-20

Gender: male (however, it is also that there are female audience members too)

Country: England - this is where I am recording meaning that it is more likely that it reaches an audience that comes from England too. Specifically King's Lynn as this is where it's filmed and more likely to reach viewers who search for there area related shows.

Job/Income: most likely unemployed, in education or has part-time jobs such as Fish & Chip shop server - £1,000 - £2,000 a year

Ethnicity: White British

Race: White

The current population of King's Lynn is 49,000 people, there is 24,155 (49.3%) males living here, there is approximately 11,961 people between the age 15-23 (my target demographic) currently living in this area - which is 24.4% of King's Lynn's population. From the pie charts, I can predict that the majority of King's Lynn's population is White British Christians or White British with no religion.

Socio-economic Groups:

From my research into my target audience, I can predict that my target demographic is in socio-economic group's C1 to C2. I understand that this is where they are situated because the majority (50%) of White British families are from these socio-economic groups. Furthermore, families in groups B to A are less likely to be watching game shows on YouTube as they are seen as more sophisticated.

Lower Third:
In post-production, a lower third sits at the bottom of a screen as displays information that could be useful to the audience/viewer. This information could be one or more of these aspects:

• Name
• Age
• Score
• Team Name

In this case, I will have a lower third that will display pictures of the participents. This will show the audience who is taking part in the game, as well as, if that person is caught, then there will be a red cross over their face to indicate that they are out. The winner will have a green tick show on their face when the round has been won. 

White Balance Practice:

Comparing Two Multi-Camera Game Shows

(Hide & Seek by Sidemen)

(Hunted on Channel 4)